October 21, 2025
No Comments
Magdalena “Mags” Sikora is a Senior SEO Strategist and Director of SEO at Intrepid Digital. With over 18 years of experience in digital marketing and search engine optimisation, she specialises in large-scale, multilingual SEO programmes for travel and e-commerce brands.
She holds an MSc degree in Marketing and Management from Jagiellonian University, she also completed semester at HEC Liège. She began her career in agency-side roles, where she led SEO initiatives for global brands such as Autotrader, Avis and Boscolo, before moving in‐house to oversee the SEO division of a specialist publishing group responsible for 22 websites and a video-sharing platform.
In 2011, she joined Expedia to manage the UK & Ireland SEO operations. Over her tenure she has directed SEO for dnata Emirates Group’s six B2C travel brands (including Travel Republic, Travelbag and Emirates Holidays) across more than 54 markets, achieving double-digit annual growth in organic search visibility year-on-year.
Her current work at Intrepid Digital centres on integrating AI-led search strategies, large-scale technical migrations and aligning content and search operations for enterprise clients.
She is a regular contributor to industry webinars and publishes thought leadership on global SEO and evolving search landscapes.
Last updated: October 2025
Some of my previous publications: