Use the questions you already know
Write them in, or upload a CSV with your own tags. Mark the questions that name your brand, so you can filter them out and see how often you come up when people haven’t asked about you.
AI search tracking for brands
Are you in the answer?
Track where ChatGPT, Gemini, Perplexity and Google’s AI name your brand alongside organic search. Compare competitors, investigate missing mentions and get suggested next steps.
No credit card required. Your first ChatGPT answers arrive tomorrow morning.
Northcove · AI answers
United Kingdom · last 30 days · 60 prompts
Mentioned
38%
+6 ptsTop pick
14%
+2 ptsMentioned before any competitor you track
Cited
22%
−3 ptsShare of voice
Competitors mentioned when you’re missing
waterproof shoesPacefield
fell running shoesKestrel
wide fit trail shoesStrider
Step 1 · The question
Are competitors mentioned when you aren’t?
Take one question a Northcove customer might ask. ChatGPT mentions three brands. Northcove isn’t one of them.
InvuAI asks the questions you choose on a schedule and records who is mentioned, in what order, and how often you’re left out.
ChatGPT is checked daily on every plan. Gemini, Perplexity, Google AI Mode and AI Overviews are checked weekly on paid plans.
ChatGPT · United Kingdom
“Which waterproof trail running shoes are best for women?”
Mentioned1 Pacefield2 Kestrel3 Strider
Northcove isn’t mentioned
Gap · Waterproofing and wet-weather grip
52 of 66 answers leave you out
6 questions, 5 engines, last 7 days
Mentioned insteadPacefieldKestrel
SuggestedCompare your waterproof models on grip, membrane and weight, and review the sites cited in these answers for relevant coverage opportunities.
Step 2 · The gap
Find the gaps worth working on
Every Monday, InvuAI groups the questions where your brand is frequently missing. See which competitors appear, which sources are cited, and suggested content or coverage opportunities.
Available on Starter, Growth and Scale. The suggestions are written by AI, so review them before use.
Step 3 · The evidence
Inspect the answers and sources
Before you act on a number, open the answer behind it. Read what each engine said, which brands it mentioned and in what order, and which sites it cited.
When ChatGPT searches the web, you also see the searches it ran and the pages it read.
ChatGPT’s answer · 3 Nov
For wet trails, the Pacefield Torrent is the most-recommended women’s option for grip. The Kestrel Fell WP is lighter, with a waterproof membrane …
Sourcesfellgear-reviews.exampletrailforum.example
Action plan · Done
Compare waterproof models on grip, membrane and weight
Mentioned · 14 days before11%
Mentioned · 21 days since added29%
Step 4 · The action
Turn insights into work you can act on
Each week’s insights end in recommendations: content to publish and sites worth approaching. Add the ones you agree with to your action plan, sort them into To Do or To Investigate Further, and mark them done as your team works through them.
Every item keeps the questions behind it, so you can compare how often you were mentioned on them before and after you added it.
A record of what changed after your work, not proof that the work caused it.
Google results
Review AI visibility alongside Google performance
A strong Google ranking doesn’t guarantee an AI mention, and an AI citation doesn’t tell you how your page ranks. Each keyword is checked weekly in Google’s top 20.
Your position, the page that ranks and its AI Overview
See where you rank, which page Google shows, and whether the AI Overview on that results page mentions you or cites your site.
best trail running shoes · #4Cites you
waterproof trail running shoes women · #12Leaves you out
carbon plate trail shoes · #2Mentions you
Whose products Google Shopping shows
For sites that sell online: which products appear for your keywords and where yours sit. Sites without a shop can switch Shopping off.
1 · Pacefield Torrent GTXPacefield
2 · Kestrel Fell WPKestrel
3 · Northcove Ridge WaterproofYours
How many people search for you, and for them
Monthly Google searches for your brand and your competitors, and each brand’s share of search. Figures refresh monthly, when Google publishes them.
Setup
Start with the questions that matter to your customers
Start with the questions people ask before they buy. Add more or pause questions as your tracking needs change.
Or have InvuAI suggest them
Give the prompt generator your category, country and language, and choose the buying stages, from early research to ready to buy. Tick the suggestions you want to keep.
Add the Google keywords
Type them in, or pick from ideas based on what your site already ranks for and the searches ChatGPT ran while answering your questions.
Google rankings usually arrive within an hour. Your first ChatGPT answers arrive the next morning, UK time.
Who it’s for
Work across brands, markets and clients
In-house teams
Set a shared baseline for your brand in each market, see which competitors are mentioned instead, and prioritise content opportunities to investigate.
Agencies
Keep each client and market in its own project. Invite your team to work across client projects, review the weekly gaps and follow what changed.
Freelancers and consultants
Build a first audit for a client from their own questions, with the answers and sources behind each gap, then repeat the checks over time. Export the figures to CSV on paid plans.
Every paid plan includes unlimited team members.
Pricing
Start free. Add more engines, prompts and projects as you grow.
What Free shows you
$0 No credit card required.
- Whether ChatGPT mentions you on 5 prompts, checked daily
- 25 Google keywords checked weekly, with AI Overview and Shopping checks where applicable
- Which brands are mentioned instead, and the sources cited
- Branded search demand for 1 project
What paid plans add
From $35/month, billed yearly at $420
- Additional AI-engine checks on your tracked prompts: Gemini, Perplexity, AI Mode and AI Overviews, weekly
- Weekly gap analysis and action plan
- Unlimited team members
- From 50 prompts, 100 keywords and 3 projects, plus CSV exports
Questions before you start
Which AI engines are included, and how often are they checked?
ChatGPT is checked every day on every plan. Paid plans also check Gemini, Perplexity, Google AI Mode and Google AI Overviews once a week. Google keywords are checked weekly on every plan.
AI Overviews come up in two ways. On every plan, InvuAI checks whether an AI Overview appears in your tracked Google keyword results, and whether it mentions or cites you. On paid plans, your tracked prompts are also put to AI Overviews as one of the additional AI engines.
How is this different from checking answers myself?
InvuAI asks your chosen questions on a schedule, in your market, and stores every answer. You can compare results over time, see which competitors were mentioned instead and review the sources cited, without keeping your own screenshots or spreadsheet.
How do I choose the questions to track?
Start with the questions customers ask when comparing products, choosing a provider or getting ready to buy. Write your own, upload a CSV, or use the prompt generator: give it your category, country, language and the buying stages you care about, and pick from its suggestions.
Does this measure how many customers saw my brand?
No. AI assistants don’t share impression data, so no tool can say how often your brand was shown. InvuAI measures how your brand appears in the questions you track, in your market, and keeps the history so you can follow the trend.
What’s included in the free plan?
5 prompts checked daily in ChatGPT, 25 Google keywords checked weekly (with AI Overview and Shopping checks where applicable), branded search demand and 1 project. No credit card is required.
Can I use it with colleagues and across markets?
Yes. Every paid plan includes unlimited team members. Each project tracks one country, so you add a project per market: 3 on Starter, 5 on Growth and unlimited on Scale.
See where AI answers leave out your brand
Add your brand, your competitors and the questions your customers ask. Your first ChatGPT answers arrive tomorrow morning.
No credit card required.