Resources
Notes on AI search and brand visibility
How AI assistants pick brands, which prompts to track, and what the data does and doesn't tell you. Written and edited by people, with sources linked.
The rise of AI-written content: E-E-A-T and the future of visibility
What the evidence says about trust in AI-written content, what E-E-A-T is (and isn't), and a practical framework for content people can verify.
StrategyHow to adapt your content strategy for AI-driven search
AI is changing how people search. How to balance top-of-funnel and bottom-of-funnel content so you stay visible in AI answers and still convert.
ResearchHow the world actually uses ChatGPT (2025)
700 million weekly users and 18 billion messages a week. The key findings from the NBER study of how people use ChatGPT, and what they mean for brands.
GuideThe complete AI prompt tracking strategy
Which prompts to track in ChatGPT and Google's AI, five prompt types, a monthly workflow and how to turn the data into content decisions.
Point of viewLLM visibility vs relevance: why we're framing it wrong
AI assistants share no impression data, so "LLM visibility" tools really measure relevance. Here's why the framing matters and what to do with it.
How we write and fact-check: editorial standards.