What the latest NBER data reveals about How People Use ChatGPT, the gen AI technology that changed how humans think, write, and decide. When ChatGPT launched in November 2022, few imagined that within three years, it would become humanity’s most widely adopted technology. By July 2025, according to a new
Prompts Are the “New Keywords” Search is evolving. Where we once optimized pages for short keywords, users now ask full questions: “What’s the best shapewear for summer if the weather is very humid?” or “Compare Shopify vs. Wix for small stores specialising in jewellery selling.” AI assistants like ChatGPT, Perplexity,
“LLM visibility” isn’t real — at least not in the way it’s currently being marketed. What the tools are actually measuring is brand relevance: whether an AI model considers you a credible answer for specific types of queries. I’ve seen plenty of dashboards claiming to track LLM visibility, from Ahrefs
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